Yesterday on Adpulp.com, we addressed the truth that Goodby Silverstein & Companions for the second time in its historical past has 4 spots operating in the course of the Tremendous Bowl. At present, we proceed to discover a number of the greatest spots from different businesses in honor of the sooner or later annually when folks with no pores and skin within the advert recreation discover one thing good to say about advertisements.

Budweiser

A devoted supply man, a crew of horses, and a wise canine pull by way of simply when the city tavern runs low on Budweiser. “Previous College Supply,” a brand new Tremendous Bowl spot from Anheuser-Busch will probably turn out to be a favourite business throughout Sunday’s Adverganza and dominate Monday’s advert chatter.

The Tremendous Bowl is custom, the Clydesdales are custom, identical with Budweiser. Generally, tapping into custom is simply what the second requires.

Company: FCB New York

Oreo

Like Bud, Oreo is an iconic model with a devoted place on the American desk, particularly on Tremendous Bowl Sunday. The model’s advert this 12 months is lighthearted and means that when having bother making a choice, we “Twist on it,” and “Keep Playful.”

On condition that it’s a cookie that comes aside, I like how the advert idea makes use of this product truth as an instance a bigger level. Which is? We reside in a random universe. Have a cookie.

Company: The Martin Company

Volkswagen

Volkswagen wins for greatest use of historic model pictures and greatest use of a Boomer soundtrack (with “I Am…I Stated” by Neil Diamond barely edging previous Budweiser’s use of “The Weight” by The Band).

VW’s “An American Love Story” tells the story of the model’s place in American tradition and automotive historical past. I really feel like there’s one other underlying story right here, as effectively. A narrative about how VW drivers aren’t like different automobile patrons. VW drivers are artistic, they’re completely different, possibly even bizarre. If the spot had a voiceover this story may lay on prime of the music. As it’s, we’ve got a sea of photos, a music, and a sort therapy on the finish, which reads, “We form its metallic. You form its soul.” That’s a poetic line, but it surely’s exhausting to learn or recognize poetry at a Tremendous Bowl social gathering.

Company: Johannes Leonardo

Reese’s Caramel Massive Cup

Reese’s ain’t messin’ with poetic traces, journeys down Reminiscence Lane, or huge concepts for that matter. Reese’s is solely humorous and humorous works effectively on this context.

Reese’s will get factors for essentially the most outrageous strikes made by a grandma (she physique slams the espresso desk and later kisses a person). I additionally like how the model cleverly mirrors the setting within the spot—American dwelling rooms the place the massive recreation and the Adverganza are consumed. This can be a business that real-time viewers can relate to, chortle about, and revel in within the second.

Company: Erich & Kallman

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