Home Advertising Elrid Carvalho of UltraSuperNew Singapore: my Prime Ideas for Cannes

Elrid Carvalho of UltraSuperNew Singapore: my Prime Ideas for Cannes

Elrid Carvalho of UltraSuperNew Singapore: my Prime Ideas for Cannes


On this superbly loopy world of promoting that we so gleefully inhabit, 2+2 isn’t 4. Whether it is, it’s a boring and mundane reply. Creativity calls for us to take leaps. And once we combine the conversant in the stunning, we create magic and surprise.

Prime Ideas for Cannes

Volkswagen / The Greenprint

If anybody ever questioned what would we get if nostalgia and innovation had a love baby, we don‘t must surprise anymore. We’d get the Volkswagen Greenprint. By giving Kombi house owners the facility to remodel their beloved (even when they’re petrol) automobiles into eco-friendly EVs, this concept offers the flower-power car the facility to not solely scale back carbon emissions but in addition protect the reminiscences and cultural significance these iconic vans maintain.

Coke Studios / Video Vinyl

Since we’re with reference to offsprings, right here’s our subsequent combined up child, Coke Studio’s Vinyl Movies. The wealthy, earthy sounds of a vinyl file all of us love, paired up with the oldest fashion of animation – the Zoetrope method. The superbly designed animation sequence takes the act of merely listening to a vinyl and makes it a multi-sensorial, hypnotic vinyl to observe as properly.

Pedigree / Tail Orchestra

Earlier than we leap into the subsequent one, a confession of a bias – I’m a canine particular person. And figuring out {that a} canine’s wagging tail is likely one of the purest expressions of pleasure, this subsequent choose made these pet eyes and a downward canine slide into the lineup. Giving pups centre-stage and turning their wagging tails into conductors of probably the most unpredictable symphonies, this experiment, now a 10-track album on Spotify, is a match made in heaven for each pet mother or father on the market.

Who is aware of what different mixed-up infants we’ll see on stage taking house some Lions. The chances are solely as restricted as our creativeness. Till then and past, let’s keep bizarre and conjure up wonders.

Elrid Carvalho is Artistic Director, UltraSuperNew Singapore.



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